be a player in digital media
animation
VFX
3D design
game design
multimedia
web design
computer graphics
VR/AR
concept art
digital painting
about
what is
digital media?
Digital media uses electronic devices for distribution and can come in the form of software, websites, social media, digital advertising, videos or video games, just to name a few. It is playing an increasingly important role in the media landscape and many companies have pivoted to a digital-first approach over the last years leading to an increasing demand for roles in this space. Digital media is all about content.

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disciplines
what is 2D animation?
In 2D animation, you create movement in a two-dimensional space including characters, backgrounds, or special effects. Think of classical Disney characters and the technique of drawing each frame by hand.
Whilst in the past this process heavily relied on hand drawing, digital processes using computer software such as Adobe After Effects have evolved into mainstream 2D production. The need for 2D animators has grown significantly in the last decade.
- Animator
- Animation Supervisor
- Animation Director
- Games Developer
- Character Designer
- Storyboard Artist
- Illustrator
- Graphic designer
- Motion designer
2D animators often work from home, contracting with:
- film, animation or video game production studios
- cartoon networks
- advertising agencies
- web design firms
- graphic design firms
- mobile technology companies.
Some examples include:
- Chase A Cloud
- Sparkhouse
- Blublu Studios
- Darvieo Animation Studio
- Shoot You
- USA: USD $43,000 – 74,000 annual
- Canada: CAD $35,000 – 77,000 annual
- Australia: AUD $48,000 – 95,000 annual
- UK: GBP £ 24,270 – 47,500
Source: CG Spectrum
- Toon Boom Harmony
- Toon Boom Storyboard Pro
- Adobe After Effects
- Adobe Photoshop
- Flash
- Encore
disciplines
what is 3D animation?
In 3D animation, you create three-dimensional moving image\s and place them into a digital environment using various software. Its most common application is in TV shows, films, and video games but more and more industries are beginning to adopt this technique. One recent example is the so-called metaverse, often referred to as the internet in a 3D environment.
- 3D Animators
- Concept Artist
- Storyboard Artist
- Previs Artist
- Environment Modeler
- Props Modeler
- Animator
- Shading Artist
- Production Assistant
3D animators could work at the following places:
- film, animation or video game production studios
- advertising agencies
- web design firms
- graphic design firms
- mobile technology companies
Examples of studios that hire 3d animators:
- Stormy Studio
- VCM Interactive Inc.
- BKDSN
- Commotion Engine
- Reel Big Media
- USA: USD $41,000 – 112,000
- Canada: CAD $37,000 – 73,000
- Australia: AUD $42,000 – 87,000
- UK: £18,000 – 32,000
Sources: Payscale, Glassdoor
- Maya
- ZBrush
- Houdini. 3D
- Cinema 4D
- Autodesk 3ds Max
- Modo
- Lightwave 3D


disciplines
what is 3D design?
In 3D design, sometimes called CGI, you use computer-modeling software and create an object within a three-dimensional space. Each object has to have three values assigned to understand where exactly it exists in the space. Use cases include film, gaming, interior design, and architecture.
- 2D/3D Concept Artist
- 3D Animator
- 3D Concept Artist
- 3D Games Artist
- 3D Generalist
- 3D Modeller
- Digital Matte Artist
- advertising agencies
- web design firms
- graphic design firms
- screen media studios
- mobile technology companies
Some examples include:
- KDE
- Design 1st
- notAnotherOne
- SomeOne.
- USA: USD $31,500 – 81,000
- Canada: CAD $39,000 – 84,000
- Australia: AUD $42,000 – 91,000
- UK: £19,000 – 40,000
Source: ZipRecruiter, Glassdoor, Payscale
- Maya
- ZBrush
- Houdini. 3D
- Cinema 4D
- Autodesk 3ds Max
- Modo
- Lightwave 3D
disciplines
what is concept art?
Concept art is a field in which you use visual representation to tell a story or to show a specific look. Most often you find it used in video games or films to show the vision and set the tone for the creative direction of the film or game. It is used to align all the creatives working together on a project. Examples include character design, environment design, or asset design.
- Concept Artist
- Art Department Trainee
- Art Director
- Assistant Art Director
- Draftsperson (or Set designer)
- Graphic Designer
- Production Buyer
- Production Designer
Concept artists work in:
- animation studios
- film and video production companies
- gaming companies
- advertising agencies
- graphic design firms
- print publications
- web design firms
- interior design or decorating firms
- architecture firms
Some examples may include:
- Blizzard
- NSTBG
- Walt Disney Studio Animation
- DreamWorks Animation
- Warner Bros
- Sony Pictures Animation
- USA: USD $54,000 – 69,000
- Canada: CAD $45,000 – 86,000
- Australia: AUD $52,000 – 76,000
Source: Salary.com, Glassdoor
- Photoshop
- Painter
- Sketchbook Pro
- Maya
- 3DS Max Design
- Modo
- ZBrush


disciplines
what is game design?
Game design is the art of applying design to create a game for entertainment or for educational, exercise, or experimental purposes. Game designers are responsible for developing characters’ stories and traits, game plots, settings, and game rules.
Game designers may work alongside animators, game developers, and producers.
- Game Developer
- Game Designer
- Animator
- Project Manager
- 3D artist
- Sound Design
- Concept Artist
Game studios, digital media studios, advertising companies.
Some top-end examples include:
- Epic Games
- Ubisoft
- Blizzard
- Gameloft
- Electronic Arts
- Nintendo
- USA: USD $40,000 – 104,000
- Canada: CAD $37,000 – 79,000
- Australia: AUD $41,000 – 103,000
- UK: £21,000 – 42,000
Source: Payscale, Glassdoor
- GDevelop
- Autodesk
- Stencyl
- Construct 2
- Twine
- Unity
- GameSalad
disciplines
what is motion graphics?
When studying motion graphics, you learn how to use pieces of animation or digital footage to create the illusion of motion or rotation, often in combination with text and audio for multimedia projects. This technique is used in most modern videos and generally displayed via electronic media technology such as TVs, laptops, or smartphones.
- Video Editor
- Video Producer
- Video Owner
- Video Art Director
- Video and Motion
- Graphics Designer
Digital media studios, advertising companies, screen content companies.
Some top-end studios examples include:
- Universal Pictures
- Warner Bros
- Columbia Pictures
- Walt Disney Pictures
- Marvel Studios
- Paramount Pictures
- 20th Century Studios
- USA: USD $40,000 – 89,000
- Canada: CAD $40,000 – 72,000
- Australia: AUD $46,000 – 85,000
- UK: £24,000 – 48,000
Source: Payscale, Glassdoor
- Adobe After Effects
- Cinema 4D
- Adobe Premiere Pro
- Mocha Pro
- Adobe Photoshop
- Adobe Illustrator
- Maya
- Nuke
- Blender


disciplines
what is multimedia?
Multimedia combines content forms such as video, image, audio, text, or animations into one single interactive presentation. Traditional media (i.e print) in contrast holds little to no interactions with its audience.
- Web Designer / Developer
- Animator
- Graphic Designer
- Game Designer
- Advertising Manager
- Creative Director
- Film and Video Editor
- Audio Recording Engineer
Digital media studios, advertising companies, screen content companies.
- USA: USD $36,000 – 80,000
- Canada: CAD $38,000 – 67,000
- Australia: AUD $46,000 – 88,000
- UK: £23,000 – 26,000
Source: Payscale
- Photoshop
- 3ds Max
- Mari 2.0
- Unity Pro 4
- Procreate

disciplines
what is visual effects (VFX)?
With Visual Effects (VFX) you create digital imagery to manipulate or enhance real footage from cameras. The goal is to create environments that are as close as possible to the real world, shots that look realistic, but would be dangerous, expensive, impractical, time-consuming, or impossible to capture on film.
- Modeler
- Texturing Artist
- Concept Artist
- Storyboard Artist
- Previsualization Artist
- Animator
- Compositor
- VFX Supervisor
- Line Producer
- CG Supervisor
It’s most common to find VFX artists working in:
- games studios – advertising agencies
- film and television industries
- even architects need computer-generated images of the buildings they design, and this is done using VFX skills.
Some high-end companies that require VFX artists:
- Industrial Light and Magic
- Weta Digital
- MPC
- Framestore
- Animal Pictures
- Moving Picture Company
- USA: USD $38,000 – 112,000
- Canada: CAD $39,000 – 94,000
- Australia: AUD $48,000 – 108,000
- UK: £18,000 – 99,000
Source: Payscale
- Autodesk Maya
- Foundry Modo
- Substance Designer
- Foundry Nuke
- Houdini
- 3D Equalizer
- Photoshop
- After Effects
disciplines
what is web design?
Web designers are responsible for the overall look and feel of a website. Web design is the process of planning and building the different elements of a website including graphics, fonts, colors, images as well as the overall structure and layout.
- Web Designer
- Multimedia Specialist
- UX Designer
- UX Researcher
- Web Content Manager
- SEO Specialist
- Advertising agencies
- Web design studios
- Digital media companies
- Web designers also tend to freelance and work from home
Some example companies include:
- EIGHT25MEDIA
- Dotlogics
- Bilberrry
- Ruckus
- UPQODE
- USA: USD$ 37,000 – 75,000
- Canada: CAD $36,000 – 66,000
- Australia: AUD $43,000 – 81,000
- UK: £17,000 – 35,000
Source: Payscale
- Wix
- Dreamweaver
- WordPress
- Weebly
- Webflow
- Bluefish
- Visual Studio Code

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