Digital Design Diploma – Bow Valley College





$47,858 CAD


1.5 years




On campus

about the course

What will you learn?

Gain the skills to create websites, e-publications, applications, and interactive multimedia products with the Digital Design Diploma. Students explore the core principles of digital design, including typography, branding, and interactive design, as well as topics to market their work including digital marketing, copywriting, and content strategy.

With the capabilities to work with businesses in both the public and private sector, those that complete this course will be able to present, defend, and critique digital media projects based on the needs of a client. Professional roles in the industry include a graphic designer, web designer, front-end web developer, and a mobile designer.

course structure

term 1

Principles of design are introduced to learners through exercises, projects and rapid ideation. Learners will explore contrast, repetition, proximity, alignment and colour, with a focus on design process and composition across a variety of media.

This course introduces learners to the craft of typography through the study of professional typographic vocabulary and definitions. A brief history of type is covered, then font management and the fundamental elements of classification and type identification. The course presents an introduction to typesetting (selection, size and spacing), kerning, tracking, leading and hierarchy; and the awareness of, and corrections for, common type errors.

The profession of digital design is fast-moving, creative, and client-focused; these dynamics will be explored, along with the roles of the project team, working successfully in groups and remotely. The course will provide an overview of the work environment, reviewing workflow and the pace of projects. Professional ethics will be explored, including online privacy and information security.

The “image” in interactive design, interface building, and web publishing is central to digital production. This course covers key tools, filters, and layers in the creation and manipulation of images, building foundational skills in the use of creative production software. A combination of photography, typography, drawing, computer graphics, brainstorming techniques, and production methods are addressed, as well as interactive design. Learners explore techniques combining photographic and illustrative material using imaging software to produce digital based visuals, collages, and conceptual mock-ups with both bitmap and vector elements.

This course introduces the principles of designing the user experience. These principles as well as design thinking are applied in the construction of effective solutions to business scenarios. Learners take a multi-disciplinary approach to integrating skills, concepts, and performance criteria within production teams. The course covers marketing content, layouts, usability testing, and visual theory, as well as introduces designing for emerging technologies.

In this course, learners apply the art and science of communicating in both online and offline environments as part of a marketing strategy. Learners design creative, targeted materials working with a variety of digital tools and platforms as well as evaluating the relationship between language, product, and audience. In keeping with professional practice, project materials are formally presented as they would be in the digital marketing workplace.

term 2

This course provides learners with a fundamental understanding of the concepts that underpin clients-side web based technologies, focused on mobile interfaces. Throughout a series of hands-on exercises learners will learn how to design, build, and deploy standards-compliant online interfaces using appropriate industry standard tools and techniques for a mobile environment.

This course has two main themes: building on core interactive skills gained to date in the program, and creating a magazine or book for tablet devices. Learners and faculty troubleshoot website issues and explore user experience (UX). HTML5 coding to web pages is applied along with audio and video. Learners use responsive design to create solutions that control how content is displayed on multiple screen sizes without creating multiple websites, such as desktop, tablets and mobile devices.

This course expands learners’ knowledge of digital design tools and techniques. Through projects, learners create a variety of commercial packaging, campaigns, and promotions.

This course introduces learners to the process of branding development and execution. The course emphasis is on strategy, corporate image, development of a brand identity, and applying the principles of storytelling to evolve a brand throughout a campaign.

In this course, learners demonstrate persuasive and explanatory writing skills in relation to design projects. Through hands-on practice, learners write for various media, platforms and audience types.

In this course learners will build upon their learning from previous courses and use cutting edge client side tools and techniques to create engaging web experiences. Learners will also learn techniques to create experiences for a broad selection of browsers, and sizes of interfaces.

term 3

Learners prepare and implement a content strategy, experiencing every stage of the content strategy lifecycle, from auditing content, developing a strategy, planning its implementation, writing content and considering maintenance. The role of the brand in content strategy will be considered.

In this course, learners will study the process of applying core elements of design to create dynamic compositions. Application of various layouts for design communication systems and screens and surfaces, are explored.

This course focuses on layout tools to complete a digital workflow. Integration of digital tools and advanced techniques will be explored to create an efficient industry production skill set.

This course introduces learners to computer video and audio editing applications and to video camera and microphone operation. The focus of the course is to familiarize learners with the interfaces, tools, menus and features of the editing application. In the video camera component of the course, learners are also introduced to shooting and capturing footage with a digital video camera. Throughout the course, learners participate in the creation and manipulation of original digital video material.

This subject deals with graphic production processes and their influence on design problem solving. Areas of study include typography, image capture, page assembly and input and output options as a production tool. The course will also introduce offset print production techniques and considerations as well as special document issues such as dielines, varnishes & coatings and custom sizes.

The course prepares learners for the final capstone project. Capstone projects provide the integrative learning experience built upon from previous courses and life experiences. The learner, as a part of a small collaborative group, will complete the first steps of the capstone in preparation for the execution of the project in the Digital design capstone course. The capstone project proposal will ultimately represent new work and ideas and provide a solution to a real world problem. Based on the feedback from a public presentation, a final project proposal will be submitted.

term 4

This course introduces learners to the principles of animation and how they are applied to any moving visual project. Learners explore filmmaking and video creation through the production of professional level motion design projects.

This course builds on core interactive skills gained to date in the program to create a social media campaign. Learners and faculty troubleshoot potential issues in social experiences, utilizing skills learned in the user experience (UX) course and applied to social media. The campaign will include audio and video components and successful critiques will be practiced.

This course provides learners with an opportunity to research the career opportunities available to digital designers. A critical component in securing employment an interactive media internship is a portfolio review with prospective employers. To that end, learners expand and refine their personal website in anticipation of presenting their portfolio to prospective employers. Learners work with a course facilitator to establish and meet a series of development milestones to ensure their portfolio is ready for public review in a timely fashion.

This final capstone course builds on the capstone preparation course through actual implementation of the capstone project proposal. The execution will be conducted with a collaborative team under guidance of the faculty. Each individual will also reflect on the experience and prepare a portfolio submission to be used in the professional world.

This course explores the principles of advertising and promotion for products and services in business to consumer (B2C) and business to business (B2B) markets in addition, the course emphasizes the end-user experience. Learners develop a clear, comprehensive branding strategy for a product or service based upon the fact that a brand is the totality of how consumers perceive, experience, and respond to a product or service. Learners focus on promotions, point of purchase, direct response, and media planning.

This course examines the challenges and opportunities for the freelancer or entrepreneur. Learners develop practical strategies to write a business plan, fund, and market freelancing and entrepreneurial business ideas.


How to apply to this course?


$ 18,056 CAD
  • Apply now for the next intake


$ 47,858 CAD
  • Apply now for the next intake

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