STUDY LEVEL
Short Courses
EXPERIENCE
Jan/Apr/Jul/Oct
TUITION
EUR €4,100
DURATION
3 weeks
INTAKES
Jan/Jun/July/Sept
DELIVERY MODE
Online
School Video
Learn some of the key marketing and communication strategies for international ‘high-end’ consumers in the luxury fashion and design industries. In this course participants discover how companies determine the best marketing strategies of luxury brands and products by understanding the power of communication, the seduction of the brand, and the creation of ‘aspirational desire’ necessary to successfully market to consumers of luxury.

Earn a Certificate of Completion
Earn an Istituto Marangoni Certificate upon completion of the course

Personalized expert feedback and live Q&A
Receive personal individual feedback on all submitted assign the study cycle

Access to Library and Online Resources
The school facilities help students to reach the skills and knowledge expected on the course. Tutors guide students during their studies.

Experience the real fast-paced work
This short intensive course provides a real feel of the fast-paced work of the accessories designer.
Weekly Breakdown
Participants begin by looking at the role and responsibilities of the Marketing Manager of top luxury companies, learning how they optimise economic, distribution, and production aspects of luxury products through successful communication and digital marketing methods. The course looks at how luxury companies communicate to the target audience, as well as communicate brand awareness above and beyond their target group.
The course moves quickly onto fashion advertising, public relations and visual display in both traditional and online media, giving participants key tools to communicate an authentic, aspirational and emotional message, aimed at sustaining and consolidating a luxury brand image. The impact of social media has changed the face of communication and participants will also evaluate the impact of new media and viral platforms – key to the success of luxury brands today.
Further research into the history of luxury in fashion and design, the influence of the contemporary fashion panorama on style concepts, and current issues in sustainability are also crucial to maintaining and promoting luxury to consumers; a unique target audience, fully in tune with economic and sustainable issues, influences from the latest fashion trends, as well as cultural and social trends. At the end of the course participants will be able to evaluate and propose action in marketing plans in order to turn luxury services and goods into new iconic objects of prestige and desire.
ENTRY REQUIREMENTS
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