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Bow Valley College - Digital Marketing Post-Diploma Certificate

Home » Digital Marketing Post-Diploma Certificate

» Bow Valley College

Digital Marketing Post-Diploma Certificate

STUDY LEVEL

Certificate

EXPERIENCE

Jan/Apr/Jul/Oct

TUITION

$18,369 CAD

DURATION

8 months

INTAKES

September

DELIVERY MODE

Blended

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about the course

What will you learn?

In this course you will learn user experience design, analytics, search engine optimisation (SEO), integrated media strategies, and web development techniques. This is ideal for those wanting to grow their existing skills to their your careers in digital marketing.

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Graduate with an outstanding portfolio

Course Structure

Term 1

Learners explore the purpose, practice, and ethics of consumer research within the design process as related to digital marketing. This course examines mainstream and emerging research processes and methodologies with an emphasis on data interpretation and analysis. Learners are challenged to integrate key findings into strategic components of a marketing plan addressing psychographics, information needs, and media preferences of target audiences. iterativo, los estudiantes desarrollarán una serie de respuestas creativas que demuestran una conciencia del valor del diseño y su capacidad para crear interacciones significativas para las personas, las comunidades y sus entornos.

This course introduces the principles of designing the user experience. These principles as well as design thinking are applied in the construction of effective solutions to business scenarios. Learners take a multi-disciplinary approach to integrating skills, concepts, and performance criteria within production teams. The course covers marketing content, layouts, usability testing, and visual theory, as well as introduces designing for emerging technologies.

This course introduces learners to current industry web design and development methodologies within a digital marketing context. Responsive design and the creative process are themes throughout the course. Learners employ development techniques using current industry programming languages and tools to address a marketing target. Learners employ project management principles in the completion of projects based on real business scenarios and aligned with integrated marketing plans.

In this course, learners create, manipulate, and complete images for use in media production to address business contexts. A combination of photography, typography, drawing, computer graphics, brainstorming techniques, and production methods are addressed, as well as interactive design and the sourcing of media. Learners use advanced techniques combining photographic and illustrative material using imaging software to produce complex visuals, collages, and conceptual mock-ups with both bitmap and vector elements.

In this course, learners apply the art and science of communicating in both online and offline environments as part of a marketing strategy. Learners design creative, targeted materials working with a variety of digital tools and platforms as well as evaluating the relationship between language, product, and audience. In keeping with professional practice, project materials are formally presented as they would be in the digital marketing workplace.

Term 2

This course builds on foundational coding skills as learners undertake complex projects that focus on making the web more responsive, interactive and functional. Learners apply evidence-based practice for user interface design in the development of websites and applications. Projects are tested for functionality and critiqued through peer review.

In this course, learners build upon their foundational skills in media production through projects demanding the combining of media elements and the mixing of production effects. Project teams incorporate creative solutions that address marketing challenges, and the solutions include a variety of media forms delivered through a variety of platforms.

This course explores the principles of advertising and promotion for products and services in business to consumer (B2C) and business to business (B2B) markets in addition, the course emphasizes the end-user experience. Learners develop a clear, comprehensive branding strategy for a product or service based upon the fact that a brand is the totality of how consumers perceive, experience, and respond to a product or service. Learners focus on promotions, point of purchase, direct response, and media planning.

This course brings together integrated digital marketing and the business world where graduates ply their skills. Success in this course and the graduate workplace depends upon the professional presentation of marketing plans, personal portfolios, and product team portfolios. Learners work in real-world business contexts and focus on strategy, promotion, and entrepreneurial endeavour.

Course Structure

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ENTRY REQUIREMENTS

How to apply to this course?

Completion of a Diploma.
Special Acceptance may on occasion be approved by the Dean based on equivalent work experience, education, and/or training.
English language proficiency.

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DOMESTIC FEES

$ 6,588 CAD

total

Apply now for the next intake

APPLY NOW

INTERNATIONAL FEES

$ 18,369 CAD

total

Apply now for the next intake

APPLY NOW

$18,369 CAD TOTAL

Payment plans and other types of reimbursement available

$18,369 CAD TOTAL

Payment plans and other types of reimbursement available

$ 6,588 CAD
total

Apply now for the next intake

$ 18,369 CAD
total

Apply now for the next intake

$
upfront

Monthly instalments: $1,185 USD
(9 x payments)
Per term instalments: $3,199 USD
(3 x payments)

$
upfront

Monthly instalments: $1,485 USD
(9 x payments)
Per term instalments: $3,999 USD
(3 x payments)

START YOUR CREATIVE CAREER TODAY

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Bow Valley College - Digital Marketing Post-Diploma Certificate

Digital Marketing Post-Diploma Certificate

STUDY LEVEL

EXPERIENCE

TUITION

DURATION

INTAKES

DELIVERY MODE

PLAY SCHOOL VIDEO

Graduate with an outstanding portfolio

Term 1

Term 2

DOMESTIC FEES

INTERNATIONAL FEES

TUITION FEES

STUDY FEES

DOMESTIC FEES

INTERNATIONAL FEES

SMALL CLASS

1-ON-1 PRIVATE

START YOUR CREATIVE CAREER TODAY

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