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Bow Valley College - Digital Design Diploma

Home » Digital Design Diploma

» Bow Valley College

Digital Design Diploma

STUDY LEVEL

Diploma

EXPERIENCE

Jan/Apr/Jul/Oct

TUITION

$47,108 CAD

DURATION

1.5 years

INTAKES

September

DELIVERY MODE

On Campus

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about the course

What will you learn?

Gain the skills to create websites, e-publications, applications, and interactive multimedia products with the Digital Design Diploma. Students explore the core principles of digital design, including typography, branding, and interactive design, as well as topics to market their work including digital marketing, copywriting, and content strategy.

With the capabilities to work with businesses in both the public and private sector, those that complete this course will be able to present, defend, and critique digital media projects based on the needs of a client. Professional roles in the industry include a graphic designer, web designer, front-end web developer, and a mobile designer.

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Graduate with an outstanding portfolio

Course Structure

Term 1

This course introduces learners to the craft of typography through the study of professional typographic vocabulary and definitions. A brief history of type is covered, then font management and the fundamental elements of classification and type identification. The course presents an introduction to typesetting (selection, size and spacing), kerning, tracking, leading and hierarchy; and the awareness of, and corrections for, common type errors.

The profession of digital design is fast-moving, creative, and client-focused; these dynamics will be explored, along with the roles of the project team, working successfully in groups and remotely. The course will provide an overview of the work environment, reviewing workflow and the pace of projects. Professional ethics will be explored, including online privacy and information security.

The “image” in interactive design, interface building, and web publishing is central to digital production. This course covers key tools, filters, and layers in the creation and manipulation of images, building foundational skills in the use of creative production software. A combination of photography, typography, drawing, computer graphics, brainstorming techniques, and production methods are addressed, as well as interactive design. Learners explore techniques combining photographic and illustrative material using imaging software to produce digital based visuals, collages, and conceptual mock-ups with both bitmap and vector elements.

This course introduces the principles of designing the user experience. These principles as well as design thinking are applied in the construction of effective solutions to business scenarios. Learners take a multi-disciplinary approach to integrating skills, concepts, and performance criteria within production teams. The course covers marketing content, layouts, usability testing, and visual theory, as well as introduces designing for emerging technologies.

In this course, learners apply the art and science of communicating in both online and offline environments as part of a marketing strategy. Learners design creative, targeted materials working with a variety of digital tools and platforms as well as evaluating the relationship between language, product, and audience. In keeping with professional practice, project materials are formally presented as they would be in the digital marketing workplace.

Term 2

This course provides learners with a fundamental understanding of the concepts that underpin clients-side web based technologies, focused on mobile interfaces. Throughout a series of hands-on exercises learners will learn how to design, build, and deploy standards-compliant online interfaces using appropriate industry standard tools and techniques for a mobile environment.

This course has two main themes: building on core interactive skills gained to date in the program, and creating a magazine or book for tablet devices. Learners and faculty troubleshoot website issues and explore user experience (UX). HTML5 coding to web pages is applied along with audio and video. Learners use responsive design to create solutions that control how content is displayed on multiple screen sizes without creating multiple websites, such as desktop, tablets and mobile devices.

Term 3

This course introduces learners to computer video and audio editing applications and to video camera and microphone operation. The focus of the course is to familiarize learners with the interfaces, tools, menus and features of the editing application. In the video camera component of the course, learners are also introduced to shooting and capturing footage with a digital video camera. Throughout the course, learners participate in the creation and manipulation of original digital video material.

The course prepares learners for the final capstone project. Capstone projects provide the integrative learning experience built upon from previous courses and life experiences. The learner, as a part of a small collaborative group, will complete the first steps of the capstone in preparation for the execution of the project in the Digital design capstone course. The capstone project proposal will ultimately represent new work and ideas and provide a solution to a real world problem. Based on the feedback from a public presentation, a final project proposal will be submitted.

Term 4

This course builds on core interactive skills gained to date in the program to create a social media campaign. Learners and faculty troubleshoot potential issues in social experiences, utilizing skills learned in the user experience (UX) course and applied to social media. The campaign will include audio and video components and successful critiques will be practiced.

This course provides learners with an opportunity to research the career opportunities available to digital designers. A critical component in securing employment an interactive media internship is a portfolio review with prospective employers. To that end, learners expand and refine their personal website in anticipation of presenting their portfolio to prospective employers. Learners work with a course facilitator to establish and meet a series of development milestones to ensure their portfolio is ready for public review in a timely fashion.

This final capstone course builds on the capstone preparation course through actual implementation of the capstone project proposal. The execution will be conducted with a collaborative team under guidance of the faculty. Each individual will also reflect on the experience and prepare a portfolio submission to be used in the professional world.

This course explores the principles of advertising and promotion for products and services in business to consumer (B2C) and business to business (B2B) markets in addition, the course emphasizes the end-user experience. Learners develop a clear, comprehensive branding strategy for a product or service based upon the fact that a brand is the totality of how consumers perceive, experience, and respond to a product or service. Learners focus on promotions, point of purchase, direct response, and media planning.

Course Structure

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ENTRY REQUIREMENTS

How to apply to this course?

Credit in English 30-1 or a minimum of 65% in English 30-2 or equivalent, or
Successful completion of the General Education Development test (GED), or
Satisfactory results on the Bow Valley College Admissions Test, and
English language proficiency.

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DOMESTIC FEES

$ 17,397 CAD

total

Apply now for the next intake

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INTERNATIONAL FEES

$ 47,108 CAD

total

Apply now for the next intake

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$47,108 CAD TOTAL

Payment plans and other types of reimbursement available

$47,108 CAD TOTAL

Payment plans and other types of reimbursement available

$ 17,397 CAD
total

Apply now for the next intake

$ 47,108 CAD
total

Apply now for the next intake

$
upfront

Monthly instalments: $1,185 USD
(9 x payments)
Per term instalments: $3,199 USD
(3 x payments)

$
upfront

Monthly instalments: $1,485 USD
(9 x payments)
Per term instalments: $3,999 USD
(3 x payments)

START YOUR CREATIVE CAREER TODAY

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Bow Valley College - Digital Design Diploma

Digital Design Diploma

STUDY LEVEL

EXPERIENCE

TUITION

DURATION

INTAKES

DELIVERY MODE

PLAY SCHOOL VIDEO

Graduate with an outstanding portfolio

Term 1

Term 2

Term 3

Term 4

DOMESTIC FEES

INTERNATIONAL FEES

TUITION FEES

STUDY FEES

DOMESTIC FEES

INTERNATIONAL FEES

SMALL CLASS

1-ON-1 PRIVATE

START YOUR CREATIVE CAREER TODAY

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